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Digital Pharma. HCP engagement.

The Devil is in the Details – Will COVID change the HCP engagement landscape forever & if so, how?

It’s been a tumultuous year since COVID landed at our doors, in our homes and across our workplaces. We’ve seen rapid change in the way we communicate and interact both internally as well as externally with our customers. The drive and need to change has never been more urgent or critical and, as the old …

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Is Pharma really addressing the educational needs of HCPs?

Hej! My name is Sneha, and I am taking over the MedUniverse blog this week. I am a student at Karolinska Institutet (a medical university in Stockholm) where I am pursuing a Master’s in Bioentrepreneurship. I have chosen to do my thesis project at MedUniverse, to investigate how healthcare professionals (HCPs) and the pharmaceutical industry …

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Digital? Gladly, but where do I start?

At MedUniverse, we help Pharma companies convey messages via digital patient cases. Johanna Lundqvist, one of our Customer Relations Managers, has identified the main hurdles that Pharma companies face on their digital journey: “Over the years, I have experienced that Pharma’s principal issues with digital are getting started and tying digital initiatives to business objectives …

Digital? Gladly, but where do I start? Read More »